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Bavaria festival

Assignment
Bavaria beer is served at many festivals. To generate more exposure/customer engagement we need to create a festival activation for Bavaria.

Idea
People who visit festivals all got the same frustrations. The arrive in a party mood at the festival but there they must park their car at the other end of the festival ground  witch result is a 30 minutes walk back to the camping spot and music stages. Therefor I came up with Bavaria Lijn Zo. This is the pre-party bustrip to the festivals. Not just a bus but a real party bus with DJ on board. To every famous festival in the Nederlands a Bavaria bus brings 30 price winners to their festivals. The bus brings them to the exact place they need to be so they don’t have to walk with all their stuff. To claim their seat the need to buy a crate Bavaria and check their special code at the Bavaria website.

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