Assignment More and more people read news only online. As a result, there are fewer printed newspapers purchased.
Idea With this campaign, I want to show people that news is much more reliable in a printed newspaper. I did this by using existing news headlines in combination with various digital errors. This same idea is used for radio and tv ads. For example “double murder suspects is closed”, “dozens of deaths due to not connect to the server” or “Iran fears not access to the specified file”. Nothing is more reliable than the printed newspaper, read the right story in the newspaper!