Dream jobs don’t happen. You create them.
For PVH we created the employer branding campaign #Makeithappen. A campaign for people that are not looking for a job, but a challenge, something they can change or have an impact in the world we live in. People who are passionate about what they do, because of what they believe in. They dare to be different.
People who are not looking to just fill in a position, but to create one with their own individuality. Idealists who know dream jobs don’t exist. It’s up to them to make it happen. Dream jobs don’t happen. You create them. #Makeithappen
Dennis Hamakers, João Inácio, Rhian Avery, Oscar Schade,
Eric van der Avoird, Rose de Bruijn, Photography Teska Overbeeke, Director Allard Faas
Art Director & Visual design
The associates are full of dreams and ambitions. Each one of them contributes to the Tommy culture - together they are Tommy Hilfiger.
We took this literally and used their logo to create several zoomed-in pieces which represent, metaphorically, personal stories of associates working at Tommy Hilfiger. Creating an instantly recognizable Tommy Hilfiger feeling.
One of the 6 second video's created for socials. In the end we created 6x 6 second & 6x 15 second video's
© 2022 Patricia Loman