Triple Frontier

What would you do for 75 million dollars!? Would you break the law? Would you abandon your family? Would you go against your morals? Would you risk your own life? For that amount of money, we’d all be pretty tempted.

To support the launch of Triple Frontier in the Netherlands we wanted to find out exactly what people would do for such a life-changing amount of money and how they would bring it home. We gathered real-life statistics on a series of moral dilemmas, presented the disturbing results back to the people, and build a special tram stop spectacularly located in the center of Amsterdam.


Dept Agency

Joe Jordan, Pim van Bommel, Lotte van der Leegte, Bruce de Kok

My role
OOH design

April 2019

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